This information is intended to inform the user about the methods of processing personal data concerning him.

Il Moro Società Agricola Semplice, in line with Regulation (EU) 2016/679 (hereinafter “GDPR”), intends to guarantee the privacy and security of the personal data of each visitor in line with the provisions of this Notice.

This information is to be understood as information pursuant to art. 13 and 14 of the GDPR.

Type of data processed

The website offers informative and, sometimes, interactive content. While browsing the site can, therefore, acquire information about the visitor, in the following ways:

Navigation data

The computer systems and software procedures used to operate this website acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This category of data includes: IP addresses, the type of browser used, the operating system, the domain name and the addresses of websites from which access was made, information on the pages visited by users within the site, the time of access, the stay on the single page, the analysis of the internal path and other parameters relating to the operating system and the user’s IT environment.

Additional categories of data

This is all personal data provided by the visitor through the site, for example, by registering and / or accessing a reserved area and / or a service and / or participating in one of the initiatives launched by alone or in partnership with third parties, by writing to an e-mail address of to request information or by calling our toll-free number to have direct contact with customer service.

Purpose of the processing


Provide the good and / or service requested by the user, manage the contracts concluded by the user, carry out the related administrative, accounting, tax and legal obligations, as well as fulfill the requests made by the user.

Detect your experience of use of our platforms, products and services we offer and ensure the proper functioning of the web pages and their contents.

Send you commercial communications relating to promotions and / or offers for which you may be entitled to benefit, in the interest of the Owner.

Carry out profiling activities, i.e. analysis and processing of information relating to the user, his preferences, habits, consumption choices and / or browsing experiences. This activity is also carried out through the use of technologies such as cookies (for more information, see the “Cookie Policy“).

Legal basis

The treatments put in place for these purposes are necessary for the fulfillment of contractual obligations and do not require specific consent from the interested party.

The treatments put in place for these purposes are based on a legitimate interest of the Data Controller.

The treatments put in place for these purposes are carried out with the specific consent provided by the user, with the exception of commercial communications relating to products and / or services similar to those already purchased and / or signed by the user for which the treatment is based on a legitimate interest of the Data Controller.

The treatments put in place for these purposes are carried out with the specific consent provided by the user, except for an activity of analysis of elementary information relating to his consumption preferences.

Circulation of data

For administrative purposes, we inform you that your data may be disclosed by the Data Controller to operational partners for the fulfillment of the contract signed by you.

Furthermore, with your consent, your data may be disclosed to third-party companies operating in the tourism sector and to companies operating in the following sectors with which Il Moro di San Giovanni could conclude partnership agreements: social networking platforms and interactive platforms, consumer goods, distribution, financial, insurance, automotive, services and humanitarian and charitable organizations, as well as telecommunications, for commercial and / or promotional purposes.

Data transfer outside the EU

Pursuant to art. 44 of the GDPR, Il Moro di San Giovanni may transfer your personal data to third parties located in countries outside the European Union or the European Economic Area.

In this circumstance, Il Moro di San Giovanni ensures the adoption of adequate guarantees (such as the signing of standard contractual clauses approved by the EU Commission) with the foreign company receiving the data; these clauses guarantee a level of data protection corresponding to that established by European legislation.

Roles and responsibilities in the privacy field

Your personal data are processed by Il moro di San Giovanni, as Data Controller.

More detailed information on the names of the Data Processors may be requested by sending an email to the following address: .

We also inform you that a Data Protection Officer has been identified within Il Moro di San Giovanni, who can be contacted at the following email address:

Methods of data processing

The processing of personal data is carried out mainly using electronic procedures and supports (DB, CRM platforms, etc.) for the time strictly necessary to achieve the purposes for which the data were collected and, in any case, in compliance with the principles of lawfulness. , fairness, non-excess and pertinence provided for by current privacy legislation.

Redirect to external sites

The website can use the so-called social plug-in. Social plug-ins are special tools that allow you to incorporate the features of the social network directly into the website (eg the “like” function of Facebook).

All social plug-ins on the site are marked with the respective logo owned by the social network platform (eg. Facebook, Google, Twitter).

When you visit a page of our site and interact with the plug-in (eg by clicking the “Like” button) or decide to leave a comment, the corresponding information is transmitted from the browser directly to the social network platform and stored therefrom.

For information on the purposes, type and methods of collection, processing, use and storage of personal data by the social network platform, as well as for the methods by which to exercise their rights, please consult the privacy policy adopted by the individual. social network.

Link to / from third party sites

From this website it is possible to connect, through specific links, to other websites of companies with which Il Moro di San Giovanni has collaborative relationships, or it is possible from third party websites to connect to our website.

The Data Controller declines any responsibility for any request and / or release of personal data to third party sites and for the management of authentication credentials provided by third parties.

Data retention

We inform you that the data relating to the navigation logs, if registered, will be kept by the Data Controller for a period of 3 months.

We also inform you that the data you provide will be processed for the entire duration of the contractual relationship between us and further stored exclusively for the period provided for the fulfillment of legal obligations, provided that it is not necessary to keep them further to defend or assert a right or to fulfill any further legal obligations or orders of the Authorities.

Rights of interested parties

The subjects to whom the aforementioned personal data refer (so-called “interested parties”), have the right to exercise their rights in the manner and within the limits established by current privacy legislation.

In relation to the processing of your personal data, you have the right to ask Il Moro di San Giovanni:

  • access: you can ask for confirmation as to whether or not data concerning you are being processed, as well as further clarifications about the information referred to in this Notice, as well as to receive the data, within the limits of reasonableness;

  • rectification: you can request to rectify or supplement the data you have provided us or in any case in our possession, if inaccurate;

  • cancellation / oblivion: you can request that your data acquired or processed by Il Moro di San Giovanni be deleted, if they are no longer necessary for our purposes or where there are no disputes or disputes in place, in case of revocation of consent or opposition to processing, in the event of unlawful processing, or if there is a legal obligation to cancel;

  • the limitation: you can request the limitation of the processing of your personal data, when one of the conditions referred to in art. 18 of the GDPR; in this case, your data will not be processed, except for storage, without your consent except for what is stated in the same article in paragraph 2.

  • the opposition: you can oppose the processing of your data at any time on the basis of our legitimate interest, unless there are legitimate reasons for proceeding with the processing that prevail over yours, for example for the exercise or our defense in place judicial; your opposition will always and in any case prevail over our legitimate interest in processing your data for marketing purposes;

  • portability: you can ask to receive your data, or to have them transmitted to another owner indicated by you, in a structured format, commonly used and readable by an automatic device.

Furthermore, pursuant to art. 7, par. 3, GDPR, we inform you that you can exercise your right to revoke your consent at any time, without prejudice to the lawfulness of the treatment based on the consent given previously.

Finally, we inform you that you have the right to lodge a complaint with the Supervisory Authority, which in Italy is the Guarantor for the Protection of Personal Data.

To exercise these rights, report problems or ask for clarification on the processing of your personal data, you can use the form available on the website of the Guarantor Authority or send an email to

We also inform you that it is possible to forward your requests also by post, by writing to the Data Controller, Il Moro di San Giovanni, based in Str. Vicinale del Moro, 14 – Fraz. San Giovanni d’Asso 53020 Montalcino (SI ), specifying the subject of the request.

Personal data processed by the Data Controller in the exercise of direct marketing activities – Right to be forgotten

We inform you that this Notice exclusively concerns the processing of personal data that you have provided or will provide to Il Moro di San giovanni – possibly also by purchasing our products and / or services provided for payment or by participating in our promotions and / or offers – and those that, possibly, Il Moro di San Giovanni will acquire in the course of this relationship and / or further relationships between you and us.

If, on the other hand, you wish to assert the right to be forgotten with reference to your personal data that may be contained in the Newsletter and processed by the Data Controller in the exercise of the Tourist / Accommodation and catering activity, we remind you that you can contact, for the purpose of of this right pursuant to art. 17 of the GDPR, by writing to the Data Controller based in Str. Vicinale del Moro, 14 – Fraz. San Giovanni d’Asso 53020 Montalcino (SI), or by sending an email to the email address .

Changes to the Information

The possible entry into force of new sector regulations, as well as the constant examination and updating of user services, may result in the need to change the methods and terms described in this Notice. It is therefore possible that this document may undergo changes over time. We therefore invite you to periodically consult this page.

We will publish any changes to this Notice on this page and, if the changes are relevant, we will notify you with a more visible notification.

Previous versions of this information will, in any case, be archived to allow consultation.

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